How to Easily Perform Your Own 9 Step SEO Audit

Google Search Console and Google Analytics are the best place to start for an enterprise-level SEO audit. SEO tools like Ahrefs and SEMRush will also crawl and audit your website. When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies. To get the most from an SEO audit, the agency must understand your business, products/services, and customers.

An SEO audit enables you to examine your site’s overall performance. While most SEO audit services are “one and done,” our iterative approach allows us to make shifts and changes as we progress toward the end goal of your website optimization. Keep in mind when we perform the SEO audits, we are often making iterative suggestions as we find the most problematic errors in our review. All these tools and more come together to help us understand your current SEO position – and your potential for the future. Finally, there’s GT Metrix, another handy technical analytics tool. With it, we can analyze which pages of your website are slow, figure out why they’re slow, and make recommendations so you can make them faster.

How to Perform Your Own 9 Step SEO Audit

Make your content helpful and original to increase the chances of Google indexing those pages. You’ll see all the keywords your competitors’ domains rank for, but your domain doesn’t. You can also find broken URLs with backlinks SEO Anomaly in Site Explorer. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links. A high bounce rate or a generally poor experience causes your site to lose relevance for Google.

Search Statistics

• Many business websites are a “Frankenstein’s monster” of several different websites, often duct-taped together with blatant disregard for the concept of an SEO strategy.
• With an SEO audit, your team can get an in-depth assessment of your SEO status.
• But if all of your critical pages are not crawled due to crawl budget concerns, it is possible that those pages may not be indexed.

So if you tell a search engine not to crawl and/or index certain URLs or even your entire site by accident, that’s what will happen. An audit involves analyzing all elements of your site to make sure that you have not missed out on anything that could be hindering the optimization process. In many cases, some minor changes can improve your ranking significantly. So check that you’re not making the mistake of targeting the wrong keywords with your web pages, starting with the most important ones first. Learn more in our full guide to finding and fixing broken links (and backlinks).

Problems with external links

This chrome extension is useful for identifying broken links on a page-by-page basis. “10 Great Instagram Captions, Good Instagram Captions, and Funny Instagram Captions That Will Make You ROFL” is not a good title. “How to Do Keyword Research” is a better-optimized H3 than “how to conduct keyword research,” because it has far more volume. As you might imagine, doing vertical-specific keyword research is a great way to generate blog topics. Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links.

This can lead to improved performance — both on the search results pages and how visitors engage with your website. It automatically pulls information from your Google Search Console property. And provides you with a breakdown of keywords and phrases your website ranks for and gets clicks for. If your competitors rank for these keywords, you have a good chance to rank for them too. Based on factors like the quantity AND quality of your backlinks. And it’s something you need to prioritize as part of your SEO audit checklist.